Jan 29, 2025
As the benefits landscape shifts, stay attuned to emerging trends to meet client demands and strengthen employee engagement. According to studies by NewBenefits.com, in 2025, the focus will be on employee well-being and cost management. Non-insured benefits will drive industry change, creating new opportunities for brokers to guide clients through innovative solutions. Below are the key trends anticipated for the year ahead:
Evolving Non-Insured Benefits
Demand for non-insured benefits is increasing as employers seek to manage rising health insurance costs and improve employee satisfaction. Top offerings include telemedicine, mental health services, and financial wellness programs. According to New Benefits’ Broker Pulse Survey, 60% of clients have added at least one non-insured benefit in the past year, with telemedicine, legal services, and pet care being the most popular options.
Financial Wellness Programs
Amid economic uncertainty, financial wellness has become a priority. Programs covering budgeting, retirement planning, and student loan support are expected to expand. These initiatives address employees' growing financial stress, which 80% report as high or overwhelming. By 2025, half of all employers are expected to offer financial wellness benefits, helping them attract and retain talent while enhancing productivity.
Enhanced Employee Assistance Programs (EAPs)
Modern EAPs now address a broad range of issues from mental health and family support to legal aid. Companies report improved morale and reduced absenteeism with EAPs, which also supports a healthier, more productive workplace culture. With burnout and stress levels at record highs, EAPs offer a critical support system for maintaining employee engagement.
Family Planning and Fertility Benefits
As Millennials and Gen Z delay family planning due to financial concerns, demand for family-building benefits—such as IVF, egg-freezing, and adoption support—continues to grow. Over 60% of employees believe workplace fertility benefits should improve, and these offerings are now viewed as a strategic asset in recruiting younger talent.
Telemedicine and Virtual Care
Virtual care has expanded beyond urgent care to include primary and preventative health management, with a projected rise in adoption due to convenience and cost-effectiveness. These services allow employees to access care without missing work or commuting, with nearly 70% of common medical issues now resolvable via telehealth. In 2025, telemedicine is expected to become a standard benefit, enhancing timely care and reducing expenses.
Caregiver Support
With 73% of employees managing caregiving responsibilities, support programs are essential for maintaining productivity and employee well-being. Employers are increasingly offering resources like care coordination and legal support, helping reduce turnover and burnout among caregiving employees.
Pet Insurance
Pets are increasingly viewed as family members, and pet insurance has become a desired benefit. With veterinary costs rising, pet insurance offers employees financial relief and fosters loyalty. Studies show that one-third of employees are likelier to stay with an employer that provides pet-related benefits.
Focus on Personalization in Benefits
Customizable benefits packages are on the rise, with over 65% of companies planning to offer such options. This approach allows employers to cater to diverse needs, from financial planning and wellness to fitness and mental health, providing a more tailored and appealing benefits experience.
These insights underscore the importance of adapting benefit offerings to meet emerging needs. By emphasizing non-insured options, financial wellness, and personalized care, brokers can help clients enhance employee satisfaction, reduce turnover, and build a competitive edge for 2025 and beyond.
Call on your Amwins Connect Regional Sales Rep to build a sales strategy that will serve you well in 2025.
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