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Benefit Communications That Resonate

Dec 14, 2021
Category
Industry News

benefits communications

Employers often worry that employees don’t pay attention to their employee benefits communications. A survey published by the Business Group on Health reveals what resonates with employees:

  • They look for guidance from those with expertise on health plans and benefits as opposed to their coworkers or managers
  • They prefer information from outside vendors like their 401(k) provider and financial well-being vendors
  • They gravitate to financial incentives and personalized information to compel them to act
  • They say employee resource groups (ERGs) can be very helpful during open enrollment. With an ERG, employers can tailor their communications to each group to increase awareness and access
  • When considering physical, mental or financial health, 57% say mental health is most important while only 30% say physical health is most important 
     

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