Mar 21, 2019
We find that the focus tends to shift toward new business growth in early spring, because this is a calmer time of year for many brokers. This is the perfect opportunity to explore ways to enrich the benefit packages you offer your clients, and ancillary products are at the top of the list. There are so many choices today to pick from, but some employers may feel that they simply don’t have the budget to offer more. Voluntary solutions can help those employers provide valuable benefits that ultimately help them attract and retain a higher caliber of talent. The question is, do they know this?
Benefits are overwhelming, and just getting through the requirements to be compliant with today’s healthcare laws is where lots of employers stop. Are you leveraging this time of year to educate your groups on ways to optimize their benefit offerings? Beyond the most familiar options of dental, vision, and life, you can also consider voluntary work-site products, or telemedicine. Cross-selling ancillary products not only helps you grow your business, it increases client satisfaction and retention.
Contact your LISI Sales Team to leverage tailored ancillary solutions for your clients today.
