Jun 14, 2023
Empire is excited to share that on January 1, 2024, Empire BlueCross BlueShield and Empire BlueCross will become Anthem Blue Cross and Blue Shield and Anthem Blue Cross, respectively.
This name brings together everything that the well-respected, industry-leading Anthem brand has to offer with the strength and value of the Blue Cross and Blue Shield brand that generations of New Yorkers have come to know and trust.
There will be no impact to plans, pricing, networks, coverage, or level of support or service due to this transition.
In addition, you will begin to see a fresh, updated Anthem Blue Cross and Blue Shield/Anthem Blue Cross logo that aligns to their broad portfolio of products and services, signaling a new chapter that honors the strength of their existing brand.
Why is Empire becoming Anthem?
Empire has been operating as an Anthem company since 2006. The Anthem brand has a strong footprint that resonates across the country. This change will lead the way for Empire to move into a broader vision of what healthcare means, tackling all aspects of health by combining their parent company’s national capabilities, affiliates, and resources with their own local commitment and expertise to improve the whole health of all New Yorkers.
Easy access to quality care remains a priority
The heart of what Empire does is to provide access to healthcare through their best-in-class networks. That will never change. Empire's long history of collaborative partnerships ensures New Yorkers have access to diverse networks of local health professionals and the highest-quality care, offering greater confidence, reduced costs of care, and improved health outcomes. This is why the transition will be seamless and simple, ensuring that members can continue to use the same doctors and hospitals they use today.
They will remain a part of the Blue Cross Blue Shield Association that provides 1 in 3 Americans access to their quality networks both here at home and while traveling, with the power of their international BlueCard® network.
What you can expect next
While the official launch isn’t until January 1, 2024, they will communicate news and updates to their partners, customers, and members in advance as they prepare for this transition.
To learn more, please read the press release.
