Feb 10, 2021
Employers Are Relying More on Brokers’ Expertise
Seventy percent of benefits brokers say their clients are relying on them more than usual for benefits communications materials, according to a survey of more than 100 health insurance brokers by DirectPath. Demand is growing for targeted communications that get employees to take action like enrolling in their benefits or reading about a new regulation that affects their coverage. More communication is key since 71% of brokers say have clients struggling with employee satisfaction and their benefits plans’ perceived value.
Eighty-three percent of brokers are advising clients on health-care price transparency and clinical advocacy to help contain costs. Brokers are helping clients’ employees make informed decisions about their health care, get answers to COVID-19-related questions, compare costs, locate in-network providers, and resolve claims issues. Twenty-three percent say they will be adding more of these services to meet a growing demand. Price transparency services have played an important role in helping employers contain benefit costs throughout the COVID-19 pandemic, reports DirectPath.
Brokers are also focused on:
- 79% Providing superior customer service and relationships
- 55% Recruiting and retaining the best employees
- 44% Adding innovative services to meet market demand
Contact your LISI Regional Sales Representative for key strategies on employee communications and advocacy.
