Apr 25, 2024
Unlock our Expertise to Grow Your Advisory Role
By Jack Lyons, SVP of Sales, Western Region
As you've evolved to become the cornerstone of trust and guidance for employers, so too has the general agency's role transformed. Armed with a wealth of expertise, GAs deliver cutting-edge services, and robust resources, empowering our broker partners to be unparalleled leaders able to offer powerful guidance, knowledge, and skill to group clients.
If you haven’t considered working with a GA, or perhaps it’s been a while since you have, consider adding a GA to your toolbox. We can serve as an indispensable business consultant. While general agencies started out as carrier partners to help market and distribute their products to brokers, we’ve evolved into valuable collaborators with the brokers themselves. GAs can fortify a myriad of facets of your business – equipping you with an arsenal of options to build tailored benefit packages from industry-leading carriers, furnishing cutting-edge technology to optimize client management, and offering indispensable expertise in navigating compliance and regulatory landscapes.
More than just giving you access to carrier products, the resources we offer can expand your capacity to handle all aspects of business. By partnering with a GA as your advisor, you don’t have to go it alone in the complicated world of health insurance, regulations and everchanging benefit design.
Amwins Connect is here as a reliable ally and advisor to brokers, offering you the expertise, resources, and support you need to navigate the complex world of health insurance and provide the best possible service to your clients. By leveraging the knowledge and capabilities of a general agency like Amwins Connect, you can expand your operations, improve client satisfaction, and drive business growth.
For more information, speak with your Amwins Connect Regional Sales Manager
Here’s a breakdown of how a GA can function as your business consultant, and support your role as trusted advisor to your clients:
We help you address the complexity of health insurance plans: Health insurance plans have become increasingly complex over the years, with numerous options, coverage levels, and regulations. Brokers often rely on general agencies to stay up to date with the latest developments in the industry, including changes in regulations, new plan offerings, and evolving consumer preferences.
We give you access to broad expertise and resources: General agencies typically have dedicated teams of professionals with in-depth knowledge of the health insurance market. We invest in resources such as market research, data analytics, and regulatory compliance expertise, which can be invaluable for brokers seeking guidance on the best plans to offer their clients.
We give you access to multiple carriers: General agencies work with multiple insurance carriers, giving brokers access to a wide range of plan options. This allows you to offer your clients tailored solutions that meet their specific needs and budget requirements. By partnering with general agencies, you can leverage your relationships with multiple carriers to negotiate competitive pricing and coverage options on behalf of your clients.
We provide training and support: General agencies often provide training and support to brokers, helping you stay informed about the latest industry trends and best practices. This can include educational resources, such as targeted webinars and training seminars. By empowering brokers with knowledge and skills, general agencies enable them to better serve their clients and grow their businesses.
We streamline processes: General agencies can streamline administrative processes for brokers, such as enrollment, claims processing, and customer service support. By outsourcing these functions to the general agency, you can focus more of your time and energy on building relationships with clients and growing your business, rather than getting bogged down in paperwork and administrative tasks.
We provide compliance and risk management expertise: General agencies often have dedicated compliance teams that monitor regulatory changes and ensure that brokers remain in compliance with applicable laws and regulations. We offer cutting edge technology solutions to address the increased demand to keep up with latest mandates. This helps brokers avoid potential legal pitfalls and reputational damage.
We support you through the entire lifecycle of an account: from the initial quote to enrolling and maintaining benefit coverage and utilization, and beyond. We interact to support you where and when you and your clients need us.
