Aug 05, 2020
While many businesses have closed their physical doors to the public, social media doors remain open. With social listening, you can track the reputation of your agency, stay ahead of trends, and anticipate the needs of your clients and prospects.
Sites like YouTube, Reddit, and Quora are hotbeds of discussion, according to Sprout Social. Want to find out what HR professionals are asking about employee benefits? Visit Reddit’s Human Resources subreddit. A search of “health insurance broker” on Quora yields a treasure trove of interesting discussions.
Search for the name of your agency as well as general industry terms on the major social media sites like LinkedIn, Twitter, Yelp, and Facebook. These are great hashtags to follow on LinkedIn: #healthinsurance and #employeebenefits.
Keep listening. The strategies and trends you uncover could be invaluable to the success of your agency.
Gladys Rodriguez, LISI Graphics & Social Media Lead
