Feb 02, 2022
LinkedIn surveyed job seekers around the globe to learn what matters most to people when accepting a new job. Sixty-three percent chose work-life balance; 60% chose compensation and benefits; and 40% chose colleagues and culture.
According to LinkedIn data, job seekers have become choosier, viewing nearly twice as many job posts before applying in 2021 than they did in 2019. So, rather than focusing on challenging work and hypergrowth, companies may fare better with messaging around flexibility, inclusive benefits, and internal mobility rates. Marta Riggins, an employer brand and employee engagement consultant, says, “If employees are saying, ‘I want balance, I want to be taken care of, I want to have a life,’ then your messaging has to change.”
The rise of Millennials in the workforce has thrust mental health services to the forefront of employee benefits in recent years, and the trend has only grown stronger during the pandemic. In a tight job market, employers will have to continue to innovate their mental health offerings to lure and retain talent. “This becomes an important part of how you differentiate your company — the care that you have for employees,” says Richard Cho, head of recruiting at Robinhood.
