Apr 28, 2025
Blue Shield continues to work in good faith to implement SB 729, and they intend to be fully compliant by the July 1, 2025, deadline. You can learn more about SB 729 with these FAQs, and they will communicate any updates as they become available.
For groups looking to provide support and education for their members with the new fertility coverage mandated in SB 729, as well as control costs associated with the benefits, Maven is Blue Shield’s premier women’s and family health partner.
Maven’s Family Building program is available for buy-up for fully-insured and ASO and Shared Advantage clients who wish to supplement SB 729’s mandated fertility coverage with comprehensive coaching, education, and care navigation. Maven Family Building members can access:
- 24/7/365 dedicated care advocacy and benefits navigation within the Maven program, the Blue Shield network, and employer benefit ecosystem.
- Unlimited and on-demand access to a diverse virtual network of providers specialized in fertility and family building at no cost to the member.
- Personalized and guided content, including care plans, articles, assessments, live and on-demand classes, and community forums.
Please reach out to your Amwins Connect team with any questions about programs available through Maven.
